Our Approach

hakea swim surf bikini


It’s for those who relish feeling the cool, ocean current on the heel of their hand, the sting of salt and the sun-warmed sand. It’s for those who know the gift of bright mornings, long evenings and idle hours in-between.

Inspired by Australia’s arid coastlines and desert landscapes, our timeless designs in earthen colour palettes are produced in limited runs, removing the emphasis from acquisition of material towards the things that really matter.  

Rooted in a deep connection with nature, Hakea was conceived with sustainability at its core. From the outset, our commitment to eco-conscious practices was unwavering – from sourcing high-quality recycled fabrics to crafting timeless designs with longevity in mind.

Our journey is not merely about designing considered garments but fostering a lifestyle that celebrates leisure and adventure. A minute, an hour or a day - taken to slowly peel an orange, steal away to surf or cook an elaborate meal and eat it al fresco. Hakea is for that state of being, most fleeting and precious, of feeling uninhibited and free.



Our Story

In the midst of my graphic design career, a longing for change began to take root, beckoning me away from the concrete jungle towards the sun-drenched shores where the call of surfing awaited. Amidst this transition I found myself grappling with a glaring gap in the market – a lack of swim and surf wear that was both functional and aligned with my personal style.

Daggy rash guards and tiny bikinis were dominating the surf scene's narrative. Finding something I felt confident wearing in the ocean that wasn’t either stylishly impractical or ill-fitting seemed impossible.

Hakea emerged as my solution - functional, comfortable, design-led swimwear you can feel great wearing. Versatile pieces that seamlessly blend the intersection of coastal and city style.

What began as a longing for change has evolved into a career that harmonises with my lifestyle. Through Hakea, I’ve come to realise that travel sparks my creativity, providing a space for new ideas and the excitement of stepping out of my comfort zone. I cherish the small moments - practicing mindfulness by spending time in the sun, enjoying the ocean, slowing down, and nurturing a sense of community. Hakea has become more than a brand; it's a reflection of my commitment to these values and a celebration of the simple, meaningful experiences that shape our lives.

Casey x



hakea swim founder casey eastwell 

Our Process

“No one will protect what they don’t care about, and no one will care about what they have never experienced.” — David Attenborough

As lovers of the natural world, doing our best to coexist with it is integral. There are many facets to sustainability and while we’re not yet perfect, we are always actively seeking to lighten our footprint. We promise you transparency and reliable information, so that you can feel confident in the quality and impact of your purchase. 
Read more about our Sustainable Practices



We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.
Hakea (hay • key • ah) - An Australian native plant genus known for its rare, diverse beauty and extreme resilience.