Our Approach

hakea swim surf bikini


Hakea is for the water women.  

It’s for those who relish feeling the cool, ocean current on the heel of their hand, the sting of salt and the sun-warmed sand. It’s for those who know the gift of bright mornings, long evenings and idle hours in-between. It’s for making space for discovery, embracing the elements and daring to reclaim one’s time.

Hakea is for a life that celebrates leisure and adventure. A minute, an hour or a day  – taken to slowly peel an orange, steal away to surf or cook an elaborate meal and eat it al fresco. Inhaling the moment with the shoulders dropped, eyes smiling and mind at ease - Hakea is for that state-of-being – most fleeting and precious – of feeling uninhibited and free.

Inspired by Australia’s arid coastlines and desert landscapes. Our timeless designs in earthen colour palettes are produced in limited runs, removing the emphasis from acquisition of material and towards a connection to the things that really matter.  



Our Story

Before creating Hakea, I was a graphic designer and spent the rest of my time travelling to warm places in search of swell and adventures. Finding something I felt confident to wear in the surf that wasn’t either stylishly impractical, or ill-fitting was next to impossible. After a long time searching for a brand with practical and comfortable swimwear that reflected my style, I decided to start my own.

Hakea is my answer to a simpler lifestyle. I wanted to make sure Hakea was inherently sustainable from the beginning by focusing on versatility, quality and timeless cuts. One piece can save space in your wardrobe or suitcase and allow you to roll from the sea to the coffee shop with ease. I seek out the best quality fabrics I can find, that are sun protectant and stand up to the elements to last many sun drenched summers.

I spend a lot of time in nature and by the ocean, so naturally, we aim to limit Hakea’s footprint as much as possible (you can read more about that here) and have began making our swimwear from recycled ocean plastics.

My ultimate intention with Hakea is to make swim and surf wear you can rely on and feel confident wearing in all circumstances — so you’re free to focus on what matters; whether it’s running around with the kids at the beach, or building a full and adventurous life on your terms.



hakea swim founder casey eastwell 

Our Process

“No one will protect what they don’t care about, and no one will care about what they have never experienced.” — David Attenborough

As lovers of the natural world, doing our best to coexist with it is integral. There are many facets to sustainability and while we’re not yet perfect, we are always actively seeking to lighten our footprint. We promise you transparency and reliable information, so that you can feel confident in the quality and impact of your purchase. 
Read more about our Sustainable Practices



We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.
Hakea (hay • key • ah) - An Australian native plant genus known for its rare, diverse beauty and extreme resilience.